Research Executive

RESEARCH EXECUTIVE, QUANTITATIVE TEAM, SA, Johannesburg

A LITTLE BIT ABOUT THIS JOB

The core purpose of Consumer Insights is to provide clients with an understanding of their consumers/customers' perceptions, attitudes, and behavior through research in order to provide strategic, actionable insights that will guide their marketing and business decisions. The Quantitative team provides brand guidance, consumer insights and actionable recommendations to clients based on data collected from relevant consumer and business markets. This data informs brand planning and strategy for various brands across our clients & businesses.

RESPONSIBILITIES

• Assisting the team in preparation, execution, and delivery of projects from desk research for briefing, project design including methodology, discussion guide preparation, fieldwork and report preparation either with or without Project Management (PM) team involvement;
• Provide client servicing on standard questions and build industry knowledge to support more advanced inquiries;
• Collaborate across Nielsen’s business units to support business development and ongoing business process improvements;
• Responsible for all necessary administrative tasks with regards to the project, eg. finance entries, relevant documents preparation across all phases of the project (as illustrated above);
• For projects without Project Management team involvement, RE is to manage the project across all key stages (pre-field, in-field and post-field):
  • relevant stimuli, fieldwork briefing & de-briefing,
  • fieldwork observation (when required), providing timely & regular updates to the client,
  • proactive in addressing any possible red-flags, take initiative in finding/providing solutions to any issues,
  • analysis of data from fieldwork,
  • prepare reports that use the quantitative findings to provide actionable, rich insights to answer the client's business questions visually and concisely;
• Take initiative in seeking resources/assistance, make corrections while ensuring the project executed within the scheduled timeline and budget;
• Participate in regular review/feedback of systems, procedures and any operation concerns with the end goal of improving productivity and cost-efficiency;
• Perform other related functions that may be assigned

A LITTLE BIT ABOUT YOU

The CI Client Service Research Executive (RE) is responsible for the execution, managing, and delivery of projects and is expected to maintain client relationships through quality servicing with guidance from a manager, contributing to the team's success.

REQUIREMENTS

• BA / BS or equal qualification required;
• 1,5 + years of experience in the market research industry;
• Experience in quantitative moderation is advantageous;
• Working knowledge of quantitative research techniques and methodologies;
• Proactive with the ability to build strong client relationships;
• Strong analytical, presentation and interpersonal communication skills;
• Strong skills in Powerpoint.

ABOUT NIELSEN

We’re in tune with what the world is watching, buying, and everything in between. If you can think of it, we’re measuring it. We sift through the small stuff and piece together big pictures to provide a comprehensive understanding of what’s happening now and what’s coming next for our clients. Today’s data is tomorrow’s marketplace revelation.

We like to be in the middle of the action. That’s why you can find us at work in over 100 countries. From global industry leaders to small businesses, consumer goods to media companies, we work with them all. We’re bringing in data 24/7 and the possibilities are endless. See what’s next with us at Nielsen: careers.nielsen.com