Senior Research Executive, QUALITATIVE TEAM

SENIOR RESEARCH EXECUTIVE, QUALITATIVE TEAM, SA, Johannesburg

A LITTLE BIT ABOUT THIS JOB

The core purpose of Consumer Insights is to provide clients with an understanding of their consumers/customers' perceptions, attitudes, and behavior through research in order to provide strategic, actionable insights that will guide their marketing and business decisions. The person in this role will have the opportunity to MAKE A DIFFERENCE by making it their business to measure and understand consumers from every angle, then give our clients the tools and insights to make informed decisions. The Qualitative team provides our clients' knowledge about how to succeed in the market.

RESPONSIBILITIES

Main Accountabilities:

• Preparation, execution, and delivery of Qualitative research projects from desk research for briefing, proposal and project design including methodology and sampling, discussion guide preparation, fieldwork and report preparation
• Maintain an accurate, complete, up-to-date and insightful client business profiles to be shared with senior management
• Assist senior staff in delivering quality services to clients and ensure the services provided to clients are timely and precise according to client business needs and specifications and at the same time meeting the company's quality standards
• Assist in sales activities in conjunction with senior staff in terms of preparation of proposal and credential presentations
• Provide "in office" research, administrative and operational support to senior staff
• Be directly accountable for work conducted for their nominated clients in terms of analyses, charting, etc and perform quality checks on all reports for alignment to request accuracy and correctness

REQUIREMENTS

Primary Qualities Required:

• Proactive.
• Able to influence and persuade.
• Strong customer service and interpersonal communication skills.
• Ability to analyze and interpret data in a challenging and insightful manner.
• Strong and articulate verbal and written communication skills.
• Efficient time management, ability to multi-task and detail-oriented.
• Displays maturity and creative problem-solving skills in handling crises.
• Recommend improvements in work processes within the area of responsibility.
• Analyses and interprets financial information to ensure the achievement of business targets and early identification of issues/crises.

Experience:

• BA / BS or equal qualification required
• 2 + years’ experience in Quantitative Consumer Insights role
• Experience with Qualitative methodologies, designing Qualitative proposals, executing and managing Qualitative projects, and analysis of Qualitative data into an impactful, meaningful and actionable report of findings to the client
• Strong Client Focus and Proactiveness
• Working knowledge of statistics and multivariate analysis
• Working knowledge of research techniques and methodologies

ABOUT NIELSEN

We’re in tune with what the world is watching, buying, and everything in between. If you can think of it, we’re measuring it. We sift through the small stuff and piece together big pictures to provide a comprehensive understanding of what’s happening now and what’s coming next for our clients. Today’s data is tomorrow’s marketplace revelation.

We like to be in the middle of the action. That’s why you can find us at work in over 100 countries. From global industry leaders to small businesses, consumer goods to media companies, we work with them all. We’re bringing in data 24/7 and the possibilities are endless. See what’s next with us at Nielsen: careers.nielsen.com