Senior Research Manager

SENIOR RESEARCH MANAGER, SOUTH AFRICA, JOHANNESBURG

A LITTLE BIT ABOUT THIS JOB

The core purpose of Consumer Insights is to provide clients with an understanding of their consumers/customers' perceptions, attitudes, and behavior through research in order to provide strategic, actionable insights that will guide their marketing and business decisions. The Quantitative team provides brand guidance, consumer insights and actionable recommendations to clients based on data collected from relevant consumer and business markets. This data informs brand planning and strategy for various brands across our clients & businesses.

RESPONSIBILITIES

CLIENT ENGAGEMENT

• Own and manage a clients portfolio
• On-time service delivery to client at required quality standards
• Situation, Complication, Question, Answer (SCQA) Analytics
• Understand Nielsen End2End Process, Client Service Level Agreements, and Client Engagement Model
• Deeper understanding of other Nielsen Business Unit solutions
• Be a partner with relevant stakeholders

OPERATIONAL EXCELLENCE

• Project Management
• Ensuring timely query resolution
• Data analysis and visualization
• Analyze and identify gaps and areas for improvement in coding, data input validation, and client instructions environments and drive a convergence of processes and tools
• Drives success at all levels of the sales cycle – prospecting, relationship building, consultative selling, presenting and closing
• Research - Quantitative experience
• Proposal writing
• Ability to spot a data query, analyze it & escalate
• Revenue & New Business Development

INDUSTRY ENGAGEMENT

• Be a role model in promoting our social media profile across appropriate platforms (LinkedIn, Twitter, National Media, etc)
• Stay up to date with marketing and media research/information news
• Develop thought leadership pieces/speeches on topics that are “personal” to you and that can position Nielsen ahead of the curve on hot topics

EMPLOYEE ENGAGEMENT

• Measure employee engagement scores and drive accountability
• Training and development
• Performance management
• Promote Diversity &Inclusion - recruitment, development (including succession planning) and engagement
• Mentorship and/or Coaching
• Build meaningful relationships across employees at all levels/all functions in the organization to create and encourage a culture where the Nielsen values are present
• Deeper understanding of other departments

QUALIFICATIONS

• BA / BS or equal qualification required;
• 5 years of experience in the market research industry and experience as a manager
• Experience in quantitative moderation is advantageous
• Working knowledge of quantitative research techniques and methodologies;
• Proactive with the ability to build strong client relationships;
• Strong analytical, presentation and interpersonal communication skills;
• Strong skills in Powerpoint.

ABOUT NIELSEN

We’re in tune with what the world is watching, buying, and everything in between. If you can think of it, we’re measuring it. We sift through the small stuff and piece together big pictures to provide a comprehensive understanding of what’s happening now and what’s coming next for our clients. Today’s data is tomorrow’s marketplace revelation.

We like to be in the middle of the action. That’s why you can find us at work in over 100 countries. From global industry leaders to small businesses, consumer goods to media companies, we work with them all. We’re bringing in data 24/7 and the possibilities are endless. See what’s next with us at Nielsen: careers.nielsen.com