Director, Global Media Planning & Optimisation

Job Title Director, Global Media Planning & Optimisation

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Job Description We’re recruiting for a Director of Media Planning & Optimisation to join our Global Paid Media team based in Newcastle.

This purpose of this role is to deliver world-class Paid Media infrastructure and performance across nine Sage regions. The role has responsibility for aligning Paid Media to the overarching strategic framework to support and drive regional objectives and priorities.

The Director of Media Planning & Optimisation Managing is responsible for creating cross-channel and cross-functional Paid Media campaigns – this includes objective setting, planning, budgeting, execution optimisation and evaluation. You’ll also support the delivery of in-region specifically providing best practice advice and guidance as well as launching our Digital Management System globally.

Whether you have experience working in-house or in an agency, you must be a subject matter expert when it comes to Paid Media. You’ll be used to working on multi-tiered Paid Media campaigns from concept to execution to evaluation.

As this is a global role, we’d love someone who has experience of advising and influencing other regions. You’ll also work with multiple teams internally and will manage the relationship with our global Media agency so strong stakeholder management skills are required. In addition to this, having an understanding of how to get the best out of Media agency relationships would be beneficial in this role.

Key Responsibilities Key Accountabilities & Decision Ownership:
• Managing the Planning and Optimisation of Paid Media via cross-channel and cross-functional co-ordination within a bespoke management framework.
• Supporting the delivery of regional media plans, owning the briefing content template and timings associated to best-practice planning and budgeting.
• Owning the relationship with the Global Media agency to ensure advanced planning tactics are used and all stakeholders are aligned to the approach.
• Liaising with Procurement and Finance Teams to synchronise delivery of the BIC and to act as a point of contact for any financial escalations from a regional level.
• Transform ways of working by enabling regional Paid Media stakeholders through detailed documentation, hands on support and sharing best practice.
• Working closely with the Web Conversion Optimisation team to build insights and aid conversion of qualified traffic and conversions from Paid Media tactics.
• Making communication with regional stakeholders, external third parties and central functions the core to ensure a strong interlock across the organisation.
• Own the reporting output from a Paid Media perspective, focusing on delivering consistent, accurate and digestible reporting formats to measure effectiveness.
• Working with the Global Campaign Teams to drive delivery of world-class creative concepts and feedback media learnings to the creative development process.
• Acting as a channel for thought leadership by staying connected to the latest trends and developments in Paid Media and disseminating critical information.

Essential Skills & Experience:
• Significant demonstrable experience in Digital Marketing and working on multi-tiered Paid Media campaigns from concept to execution to evaluation.
• A clear understanding of the Sage product portfolio in multiple regions and the ability to take top-level strategy and translate into planning and delivery.
• Passion for Paid Media and demonstrable experience of the latest innovations in media buying, data management, media planning and audience targeting.
• Great communicator who can build strong relationships with stakeholders globally, think strategically and positively impact business direction.
• Proactive approach to working in a matrix environment with the confidence to lead from the front and drive towards regional commercial objectives.
• Ability to challenge and redefine existing processes with a view to driving continuous improvement in performance, efficiency and ultimately revenue.

Preferred Skills & Experience:
• Ability to influence strategy and tactics across all Paid Media channels from Search Retargeting to Lookalike Modelling to Display Prospecting.
• Experience working with the DoubleClick technology stack, specifically DoubleClick Campaign Manager and DoubleClick Bid Manager.
• Analytically minded with proven history of analysing campaigns from tactical offsite metrics through to onsite conversion and bottom-line revenue.

Technical/Professional Qualifications:
• BA/BSc Degree or Equivalent
• Strong Digital Background
• DoubleClick & Google Certified

Key Performance Indicators:
• Paid Media Cost Per Conversion
• Overall Conversion Volume via Paid Media
• Paid Media Landing Page Conversion Rate

Budget Owned:
• Shared responsibility for the Central Paid Media budget
• Responsibility for recommending and shaping Paid Media plans and tactics across all regions.

Key Stakeholders:
• Regional Marketing VPs
• Regional Media Planners
• Digital Marketing VP
• Chief Marketing Officer
• Regional & Global Agency Teams
• Web Conversion Optimisation Team
• Web Team
• Content & Social Team
• Marketing Operations Team
• Procurement and Finance Leads

Function Digital

Country United Kingdom

Office Location Newcastle

Location Region Tyne & Wear